Guides · 25 October 2026 · By Gaurav Mehta, founder

Website chatbot, WhatsApp assistant or AI receptionist: which does your business need?

Pick the channel your customers already use to contact you. Phone-led businesses need an AI receptionist; businesses with good website traffic need a website chat assistant; businesses whose customers message need a WhatsApp assistant. All three can answer questions, capture details and book appointments.

OptionBest forStarting price (ex-VAT)
AI receptionistEstate agents, trades, clinics — anyone whose customers ring£395 + £79/month
Website chat assistantBusinesses with steady web traffic but few enquiries£295 + £39/month
WhatsApp assistantSalons, clinics, lettings, hospitality; UK and India customers who message£295 + £39/month

Three questions to decide

  1. How do new customers contact you today? Check last month: calls, web forms, WhatsApp messages. Start where most of them come from.
  2. When do enquiries go unanswered? Evenings, weekends and busy periods are when an assistant earns its keep.
  3. What should happen next? A booked appointment, a quote visit, a call-back? The assistant should finish with that step, not just "we'll be in touch".

What every good assistant should do

You can try one right now: the assistant in the corner of this page is ours.

Frequently asked questions

What is the difference between a chatbot and an AI receptionist?

A website chatbot answers people typing on your website; an AI receptionist answers phone calls. Both can answer questions, capture details and book appointments.

Can one assistant cover website, WhatsApp and phone?

Yes. We can train one assistant on your business and connect it to the channels your customers use.

Want a straight answer for your business?

Ask our AI assistant now, or book a free 30-minute call with Gaurav. Fixed, written proposal within 24 hours.

Ask now

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